Magnetic nanoparticles have recently attracted attention for biochemical and medical applications like drug delivery and hyperthermia for a variety of reasons with most important being their stability, chemical compatibility, and suitable magnetic properties like moderate specific mass magnetization. Cobalt ferrites are a well‐studied family of materials and the partial substitution of Fe3+ cations by rare earth (RE) ones may be used to tune the magnetic properties. In the present work pure and substituted Co ferrite nanoparticles with nominal stoichiometry CoFe2‐xRxO4 (R = Yb, Gd; x = 0.05, 0.1, 0.3) synthesized by the co‐precipitation method are studied with 57Fe Mössbauer spectroscopy in order to determine the incorporation of RE ions in the spinel lattice. The fitting procedure was based on the standard spinel model using two sextets for the octahedral and the tetrahedral coordinated positions of Fe atoms. All isomer shift values were found within the typical range of high spin ferric ions while quadrupole splitting values strongly suggest that there is a substitution preference; RE ions replace iron ones in octahedral sites. The inversion parameter was found to decrease with RE content (lowest value about 0.534 for CoFe1.90Yb0.10O4) and thermal treatment always results in changing the material towards normal spinel, while pure CoFe2O4 was inverse. Thermal treatment of substituted materials in ambient air at temperature range 1500‐1700 K for 12 hours increase crystallite size and changes the degree of inversion.This article is protected by copyright. All rights reserved.