Motivational Drivers behind the Consumption of Dietary Supplements by Leisure-Time Athletes

Abstract

The prevalence of dietary supplement use has been growing continuously worldwide. Nevertheless, limited research evidence is available on dietary supplement usage related to the segment of leisure-time athletes with the determinants of motivational drivers, sport types, and demographic characteristics. This research, which was conducted in Hungary among leisure-time athletes, aims to learn about the demographic and sports characteristics of consumers who identified themselves as active dietary supplement consumers in the survey. The motivational drivers for consuming dietary supplements and their differences, as well as the frequency of dietary supplement consumption in each sports category, are examined. The findings of the study provide valuable insights into the key motivational drivers, among which health preservation, improvement in physical well-being, and cartilage protection are predominant. The results show that there are significant differences between segments taking part in different leisure-time sport activities and age groups when it comes to dietary supplement usage. Three different segments were identified based on the motivational drivers examined. As a limitation, to note is that due to the sample size, the study can be considered as prospective. In practical terms, the results of the study can be used to support marketing projects that aim to reach leisure-time sport athletes.

Analysis of Actual Fitness Supplement Consumption among Health and Fitness Enthusiasts

“…This is aligned with the results of Sirico [46], which found that the enhancement of sport performance and overall health and wellness are primary motivations for supplement use. Additionally, Kovács' [44] study discovered that health preservation and physical well-being were the primary reasons for taking food supplements due to individual motivations, psychological factors, and the recognition of the interconnectedness between nutrition and overall well-being.…”

“…They underscored that the respondents' pursuit of maintaining good health is a priority. Likewise, Kovács [44] found that leisure-time athletes primarily took supplements as a proactive measure to maintain their health. These findings collectively highlighted the trend of individuals engaging in behaviors aimed at improving their health.…”