2023
DOI: 10.1016/j.annale.2023.100110
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Motivations, risks, and constraints: An analysis of affective and cognitive images for cannabis tourism in Canada

Lena Jingen Liang,
Hwansuk Chris Choi,
Susan Dupej
et al.
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Cited by 3 publications
(2 citation statements)
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“…Although it is challenging to compare this study's findings with international festivals due to contextual differences, it is important to note that many international destinations are exploring the potential of the cannabis market through various studies and perspectives, such as trends and feasibility studies in the UK [42], visitors' image formation and motivations for cannabis destination in Canada [40], rethinking cannabis as an agent of normalization [41], Chinese travelers' cannabis tourism engagement in the Netherlands [58], and cannabis tourism as wellness tourism in the Caribbean [59].…”
Section: Discussionmentioning
confidence: 99%
See 1 more Smart Citation
“…Although it is challenging to compare this study's findings with international festivals due to contextual differences, it is important to note that many international destinations are exploring the potential of the cannabis market through various studies and perspectives, such as trends and feasibility studies in the UK [42], visitors' image formation and motivations for cannabis destination in Canada [40], rethinking cannabis as an agent of normalization [41], Chinese travelers' cannabis tourism engagement in the Netherlands [58], and cannabis tourism as wellness tourism in the Caribbean [59].…”
Section: Discussionmentioning
confidence: 99%
“…The increasing normalization of cannabis consumption has led to a growing scholarly interest in cannabis tourism in general and cannabis-related events and festivals specifically [40] investigated Canada's reputation as a cannabis tourism destination to understand how tourists' motivations, perceived risks, and travel constraints impact their intentions to visit Canada for leisure cannabis consumption. By analyzing the image of the formation process from a pre-travel perspective, the study's findings showed that potential cannabis tourists' visiting intentions were influenced more by their emotional image of Canada than their cognitive image.…”
Section: Cannabis-themed Events and Festivalsmentioning
confidence: 99%