“…Social media and new technologies have drastically changed ways of social and professional interaction (Lindsey-Mullikin & Borin, 2017; Marshall et al, 2012 Zhuang et al, 2012 Cooper & Frank, 2005 Bush et al, 2007; Marshall et al, 2012) and contributed to unethical practices (Bush et al, 2007; Marshall et al, 2012). External influences on salesperson’s behaviour include competitors and customers, while internal influences on the salesperson’s behaviour are managers, salespeople, customers and co-workers (Ameer & Halinen, 2019; Schmitz & Ganesan, 2014). Both these influences—external and internal—together influence salespersons to act unethically (Bush et al, 2015; Mcclaren, 2013; Schmitz & Ganesan, 2014).…”