Humane Autonomous Technology 2024
DOI: 10.1007/978-3-031-66528-8_13
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Mr Fusion or Johnny 5? Visual Rhetoric of AI Design

Stuart Medley,
Jo Jung

Abstract: This chapter explores what artificial intelligence (AI) intellectual property (IP) owners do in their promotional material to negotiate public distrust of AI. A separation can be observed between the aesthetics and ethics of digital product design where simplified visual design appears to mask the complexity of AI-enabled devices, and systems. These observations can apply to the graphic design and corporate verbal rhetoric surrounding AI-enabled products. In this chapter, AI visual rhetoric is compared to scie… Show more

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