2021
DOI: 10.3390/sym13040731
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Multi-Criteria Seed Selection for Targeting Multi-Attribute Nodes in Complex Networks

Abstract: Online environments have evolved from the early-stage technical systems to social platforms with social communication mechanisms resembling the interactions which can be found in the real world. Online marketers are using the close relations between the users of social networks to more easily propagate the marketing contents in their advertising campaigns. Such viral marketing campaigns have proven to provide better results than traditional online marketing, hence the increasing research interest in the topic.… Show more

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Cited by 4 publications
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