Multi-sided Platforms for the Internet of Things

Degrande, Thibault; Vannieuwenborg, Frederic; Verbrugge, Sofie; Colle, Didier

doi:10.1007/978-3-319-94214-8_28

Cited by 6 publications

(1 citation statement)

References 15 publications

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“…MSPs, or so-called "pure plays," are business entities that do not have the conventional brick-and-mortar, customer-facing store presence. Rather, they sell products only via the internet (Boyer 2001;Colle 2018). These entities seek to facilitate Consumer-to-Consumer (C2C), Business-to-Consumer (B2C) as well as Business-to-Business (B2B) transactions.…”

Section: Introductionmentioning

confidence: 99%

Perceived Risk, Trust and Familiarity of Online Multi-Sided Pure-Play Platforms Selling Physical Offerings in an Emerging Market

Carstens

Ungerer

Human

2019

SABR

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Understanding how customers perceive trust and risk when engaging with online pure-play multi-sided platforms (MSPs), has become critical to the performance of digital marketing strategies. This study explored the relationship between perceived trust, perceived risk and user familiarity associated with MSPs. For the purpose of this study, MSPs are conceptualised as firms that operate only online, that seek to provide transacting services to buyers and sellers, and that sell physical offerings in an emerging market context. Primary data were collected through an online instrument across five MSPs and the study reported the results pertaining to differences and similarities between groups and platforms. The results show that while familiarity drives trust, its impact is moderated by perceived risk. Contrary to common belief, the results show gender differences, but do not confirm age differences in trust and the moderation effect of risk. Moreover, the results also show that the influence of familiarity is not significantly different across MSPs.

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Section: Introductionmentioning

confidence: 99%