“…An extensive investigation of literature in the field of TQM has revealed that, a lot of research have been conducted to identify possible TQM implementation barriers and their impact on operational (Aamer et al , 2017; Maistry et al , 2017; Teixeira et al , 2015), organizational (Baidoun et al , 2018; Aquilani et al , 2017; Calvo-Mora et al , 2014), financial (Baidoun et al , 2018; Aquilani et al , 2017; Teixeira et al , 2015; Calvo-Mora et al , 2014) and non-financial performance of a service or manufacturing organization. However, a number of barriers along with their supportive links with organizational performance are evident from previous literatures (Saleh et al , 2018; Patyal and Koilakuntla, 2018; Aquilani et al , 2017; Maistry et al , 2017; Tavares de Aquino and Maciel de Melo, 2016; Jaeger and Adair, 2016; Teixeira et al , 2015; Calvo-Mora et al , 2014). But, a few researches have been conducted on finding relative importance of TQM barriers (Aamer et al , 2017; Talib and Rahman, 2015).…”