“…In order to investigate how the relationship between health and beauty is constructed, I will deploy multimodal analysis (Kress & van Leeuwen 2006;Machin, 2007;Jewitt, 2009), inter-mode analysis (van Leeuwen, 2005;Maier et al, 2007), Systemic Functional Linguistics (SFL) (Halliday 2003;Eggins, 2004) and a Critical Discourse Analysis (CDA) approach (Fairclough, 1989;Chouliaraki & Fairclough, 1999;Wodak, 2006).…”