Multinomial Regression Analysis on the Effect of Education on Consumers' Organic Product Purchase Preference

Abstract

The global organic food industry is a continuously expanding sector. Consumer preferences drive market development. Consumers who are concerned about issues such as healthy nutrition and reliable food supply have a positive attitude towards organic products. In this study, for 2135 consumers, the relationship between education and different demographic factors in organic product purchase preference was evaluated with the help of multinomial logistic regression analysis. It was determined that being a female consumer, being between the ages of 31-40, being a university and postgraduate graduate, being married, and having a household income above 30,001 TL were effective in the preference of organic product criteria. Regarding education, the likelihood of choosing the organic product standard over promotion was 1.02 times greater in the university graduate category and 2.23 times higher in the post-graduate category, compared to those who only completed primary school.