MulUBA: multi-level visual analytics of user behaviors for improving online shopping advertising

Liu, Shangsong; Peng, Di; Zhu, Haotian; Wen, Xiaolin; Zhang, Xinyi; Zhou, Zhenghao; Zhu, Min

doi:10.1007/s12650-021-00771-1

Cited by 8 publications

(2 citation statements)

References 29 publications

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“…Further, Trifacta and its predecessor Data Wrangler [17,29] integrate an inference engine that generates a ranked list of suggested transformations. Others aim to address wrangling graph [10,20,22,42,44,62] and website [7,24,39,41,46] data. Some of the above tools [17,23,29,58,64] support recording the process of data transformations through a domainspecific language, and provide textual descriptions of transformations.…”

Section: Data Wranglingmentioning

confidence: 99%

Revealing the Semantics of Data Wrangling Scripts With COMANTICS

Xiong

Luo

et al. 2022

IEEE Trans. Visual. Comput. Graphics

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Section: Data Wranglingmentioning

confidence: 99%

Revealing the Semantics of Data Wrangling Scripts With COMANTICS

Xiong

Luo

et al. 2022

IEEE Trans. Visual. Comput. Graphics

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“…This makes visual marketing different from other sensory marketing such as touch, smell, taste, and hearing. This also makes the visual presentation of information and the resulting visual experience an important factor influencing consumers’ perceptions, decision-making, and even behaviors ( Liu et al, 2021 ).…”

Section: Introductionmentioning

confidence: 99%

Image and text presentation forms in destination marketing: An eye-tracking analysis and a laboratory experiment

Chen

Huang

et al. 2022

Front. Psychol.

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The COVID-19 pandemic has severely impacted the tourism and hospitality industries worldwide. Tourism destination marketing has been an heated focus in tourism and hospitality academia, it is widely believed that it can promote the revival of industries in the post-pandemic era. But there is a lack of research on different graphic presentation forms in tourism advertisements. To bridge the gap in the related literature, this study aims at studying the impact of the image and text presentation forms of the scenic spot’s name in tourism advertisements on tourists’ visit intention to the tourist destination city by combining the theory of constructivism in cognitive psychology, SOR model, and affective-cognitive model to conduct a 2 × 2 between-group experiment. The study found that when the text part contains the scenic spot’s name, the tourism advertisement has a significant impact on tourists’ perceived advertising effectiveness, destination affective image, and visit intention. The results of eye tracking analysis also showed that fixation points are primarily distributed in the text part. Furthermore, this study explored the chain mediating mechanism of perceived advertising effectiveness and destination affective image and discovered that the impact of the text presentation form on the visit intention can be realized through the mediating effect of perceived advertising effectiveness and destination affective image. This study puts forward some suggestions for the tourism advertising and destination marketing of scenic spots with high-familiarity of destination cities with low-familiarity and improving the image of tourist destination cities.

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Influence of personalised advertising copy on consumer engagement: a field experiment approach

Guo

Jiang

2023

Electron Commer Res

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MulUBA: multi-level visual analytics of user behaviors for improving online shopping advertising

Cited by 8 publications

References 29 publications

Revealing the Semantics of Data Wrangling Scripts With COMANTICS

Revealing the Semantics of Data Wrangling Scripts With COMANTICS

Image and text presentation forms in destination marketing: An eye-tracking analysis and a laboratory experiment

Influence of personalised advertising copy on consumer engagement: a field experiment approach

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