This article reflects on the past, present and future of the BJPIR through a content analysis of all 999 articles that have been published in the journal between its launch in April 1999 and the latest issue in May 2024. By charting ‘core’, ‘secondary’ and ‘peripheral’ pools of scholarship, this reveals a politics of journal content which, in turn, can be used to raise critical questions concerning shifting intellectual boundaries and a changing socio-political context. More specifically, the results of the content analysis focus attention on the twin-themes of flexibility and reflexivity in journal publishing. The central argument emerging from this analysis is that if the BJPIR is to continue along its highly successful trajectory, then it may well need to embrace greater flexibility in terms of reaching beyond political science and international relations, while engaging with greater reflexivity as to societal linkage and relevance.