Narrative drives design decision-making

Abstract

Scholars in economics, psychology, and business have recently defined narrative as the underlying mechanism by which humans internally process information and drive a decision forward. In this paper, we study narrative's use in design across Design Society publications. We discuss how narrative's role as the driver of design decision-making is an important, but missing, element of the design literature. We explain how engineers will be expected to move the design process forward despite facing decisions where the information is simultaneously too much to process, conflicting, and incomplete.