Narrative tools to quit smoking. Indirect effects of audience-character similarity and narrative voice in the intention to quit smoking

Track 16

“…Rodríguez-Contreras [36], from the Education in the Knowledge Society Ph.D. Programme of the University of Salamanca (Spain), will try to contrast how certain characteristics of the narrative messages of smoking prevention induce states of involvement that facilitate persuasion. The main objective of her thesis is to analyze the factors that can increase the effectiveness of narrative interventions for smoking prevention aimed at adults.…”