“…Furthermore, some of the reviewed papers propose potential solutions to the challenges they present. These solutions can also be structured in two main directions: either 1) reinforcing the need and usefulness of a rational decision making framework (with solutions ranging from advanced MCDM tools (Angelo and Marujo, 2020), to probabilistic and fuzzy modelling (Asmone and Chew, 2018), or systems engineering techniques (Bertoni et al, 2018;Hoffenson and Söderberg, 2015), or 2) accepting that decision making in design and innovation is not rational and proposing new approaches (e.g., narrative decision making (Ferguson et al 2023), naturalistic decision making (Lawani et al, 2023) and future thinking techniques such as future scenarios ). Thus, possible research avenues for trade-offs in early design for sustainability are related to defining and implementing appropriate decision-making frameworks for early design for sustainability in manufacturing companies, which enables the creation of a shared understanding of sustainability at the company, across key stakeholders and decision-makers.…”