The Encyclopedia of Cross‐Cultural Psychology 2013
DOI: 10.1002/9781118339893.wbeccp379
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Naturalistic Observation

Abstract: Psychologists frequently conduct laboratory‐based studies that permit precise control of variables to which research participants are exposed. Such research often shows considerable internal validity because the investigators can identify the degree to which manipulated variables affect behavior and can rule out initially plausible extraneous variables as causes of behavior. However, the external validity of these studies is sometimes questionable because they may not show ecological validity; that is, the beh… Show more

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