Nested relationships in pro‐environmental purchasing: A moderated mediation model

Abstract

This paper presents the examination of a particular theoretical framework that incorporated the moderating role of demographics in a mediated by negative attitudes relationship between values and pro‐environmental behaviour. The hypothesised hierarchical impact of Universalism (Un) on pro‐environmental purchasing behaviour (PPB) through the mediation of environmental unconcern (EU) was verified, while age was found to moderate the relationship between attitudes and behaviour. Yet, a clear generational effect was indicated as younger consumers (less than 35 years old), who are less inhibited by environmental unconcern, are more likely to get engaged in PPB than their older counterparts are. The verification of this particular theoretical framework revealed nested, not apparent, aspects of the grid of PPB antecedents. It is implied that the overall effort towards PPB should start by inculcating self‐transcendence values in young people's minds and continue by acknowledging, understanding and facing their unconcern tendency instead of just reporting some alleged direct motives towards PPB.

The Oscars: Friends and foes for millennials

“…Furthermore, this generation is also more tolerant and interested in social causes, with a researched need to escape from reality from time to time (Delistavrou et al, 2021). This section focuses on measuring Millennials' perceived quality of the Academy Awards and which factors impact that perceived quality for this research study.…”

“…They are oriented toward new technologies in their everyday activities, including work and entertainment (Goldring & Azab, 2021). Furthermore, this generation is also more tolerant and interested in social causes, with a researched need to escape from reality from time to time (Delistavrou et al, 2021).…”

“…This generational cohort has a significant impact on marketing strategies, considering their large size and buying power (Eastman et al, 2021). While attracting Millennials may be a tall task for marketers, Millennials have the potential to become staunch supporters, co-promoters, and advocates of brands and social causes (Delistavrou et al, 2021). Furthermore, it is even more critical to understand modern consumers' evaluation of movies, given how much money businesses spend on marketing budgets for product placement and advertising in movies (Dens et al, 2012).…”

Digital literacy and green consumption behavior: Exploring dual psychological mechanisms

“…Green consumption and environmentally responsible behavior have attracted the attention of scholars in recent years (Dabbous & Tarhini, 2019; Delistavrou et al, 2021; Dermody et al, 2018; Mutum et al, 2020; Phillips & Englis, 2022). Green consumption refers to minimizing the negative environmental impact of individual behavior during the process of purchasing, using, or disposing of products (Carlson et al, 1993; Lin & Hsu, 2013).…”

Assessing the Impact of Pro-Environmental Factors on Sustainable Gasoline Consumption and Pollution Control by Saudi Arabian Residents

“…Many ecologists believe that this is a universal human challenge which can only be overcome through strict mitigation measures and metropolis redesign to be more energye cient. The huge usage of personal vehicles is the most acrimonious area involving both gasoline consumption and the emission of carbon footprints as well(Alzubaidi et al, 2021;Bhuian et al, 2018;Delistavrou et al, 2021). behavior factors were also presented in the theory of planned behavior (TPB).…”