Networked technologies as emotional resources? Exploring emerging emotional cultures on social network sites such as Facebook and Hi5: a trans-cultural study

Köhl, Margarita; Götzenbrucker, Gerit

doi:10.1177/0163443714523813

Cited by 18 publications

(11 citation statements)

References 38 publications

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“…experiencing pleasant emotions when in Facebook) affected user loyalty towards the platform. Köhl and Götzenbrucker (2014) found that social media users tend to experience positive emotions such as warmth and cosiness when interacting with their preferred social media platforms and that these platforms allow users a form of self-expression. Similarly, Oh et al (2014) observed that social media use has favorable psychological implications in that positive affect (emotions) experienced by social media users was positively associated with perceived life satisfaction.…”

Section: Ejm 536mentioning

confidence: 99%

“…From a practical standpoint, we offer a mechanism through which CBBE is generated in social media platforms per se. There is an increasing recognition that social media platforms are virtual "third places" (Köhl and Götzenbrucker, 2014;McArthur and White, 2016) where consumers congregate and spend significant amount of time. Our findings clearly inform social media practitioners about how user emotional attachments culminate into CBBE development in such virtual gathering sites that have become integral to users; our results have far reaching implications for ongoing usage and loyalty towards these platforms.…”

Section: Introductionmentioning

confidence: 99%

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Consumer emotional brand attachment with social media brands and social media brand equity

Dwivedi¹,

Johnson

Wilkie

et al. 2019

EJM

192

173

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Purpose The ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose of this paper is to understand social media platforms from a “brand” perspective through examining the effect of consumers’ emotional attachment on social media consumer-based brand equity (CBBE). Design/methodology/approach This paper develops a model that outlines how emotional brand attachment with social media explains social media CBBE via shaping consumer perceptions of brand credibility and consumer satisfaction. An online survey of 340 Australian social media consumers provided data for empirical testing. The inclusion of multiple context-relevant covariates and use of a method-variance-adjusted data matrix, as well as an examination of an alternative model, adds robustness to the results. Findings The findings of this paper support the conceptual model, and the authors identify strong relationships between the focal variables. A phantom model analysis explicates specific indirect effects of emotional brand attachment on CBBE. The authors also find support for a fully mediated effect of emotional brand attachment on social media brand equity. Further, they broaden the nomological network of emotional brand attachment, outlining key outcomes. Research limitations/implications This paper offers a conceptual mechanism (a chain-of-effects) of how consumer emotional brand attachment with social media brands translates into social media CBBE. It also finds that a brand’s credibility as well as its ability to perform against consumer expectations (i.e. satisfaction) are equally effective in translating emotional brand attachment into social media CBBE. Practical implications Social media brands are constantly challenged by rapid change and ongoing criticism over such issues as data privacy. The implications from this paper suggest that managers should make investments in creating (reinforcing) emotional connections with social media consumers, as this will favorably impact CBBE by way of a relational mechanism, that is, via enhancing credibility and consumer satisfaction. Social implications Lately, social media in general has suffered from a crisis of trust in society. The enhanced credibility of social media brands resulting from consumers’ emotional attachments will potentially serve to enhance its acceptance as a credible form of media in society. Originality/value Social media platforms are often examined as brand-building platforms. This paper adopts a different perspective, examining social media platforms as brands per se and the effects of emotional attachments that consumers develop towards these. This paper offers valuable insights into how consumers’ emotional attachments drive vital brand judgments such as credibility and satisfaction, ultimately culminating into social media CBBE.

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Section: Ejm 536mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Consumer emotional brand attachment with social media brands and social media brand equity

Dwivedi¹,

Johnson

Wilkie

et al. 2019

EJM

192

173

View full text Add to dashboard Cite

show abstract

“…On the contrary, weak-tie relationships are more vulnerable to emotion work as people strategically adjust their emotions and behaviours to cater to the complicated and unfamiliar feeling rules in the given mediated culture (e.g. Köhl and Götzenbrucker, 2014).…”

Section: Emotion Work and Feeling Rulesmentioning

confidence: 99%

Nomadic life archiving across platforms: Hyperlinked storage and compartmentalized sharing

Wang

Lim

2021

New Media & Society

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People are today located in media ecosystems in which a variety of ICT devices and platforms coexist and complement each other to fulfil users’ heterogeneous requirements. These multi-media affordances promote a highly hyperlinked and nomadic habit of digital data management which blurs the long-standing boundaries between information storage, sharing and exchange. Specifically, during the pervasive sharing and browsing of fragmentary digital information (e.g. photos, videos, online diaries, news articles) across various platforms, life experiences and knowledge involved are meanwhile classified and stored for future retrieval and collective memory construction. For international migrants who straddle different geographical and cultural contexts, management of various digital materials is particularly complicated as they have to be familiar with and appropriately navigate technological infrastructures of both home and host countries. Drawing on ethnographic observations of 40 Chinese migrant mothers in Singapore, this article delves into their quotidian routines of acquiring, storing, sharing and exchanging digital information across a range of ICT devices and platforms, as well as cultural and emotional implications of these mediated behaviours for their everyday life experiences. A multi-layer and multi-sited repertoire of ‘life archiving’ was identified among these migrant mothers in which they leave footprints of everyday life through a tactical combination of interactive sharing, pervasive tagging and backup storage of diverse digital content.

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“…The technology of social networks creates imagined communities of emotions, communities that experience emotions together (Köhl and Götzenbrucker, 2014). The opportunity to comment in real time allows viewers to exchange opinions and enhances one of the most important features of the radio, which is to encourage discourse (Pease and Dennis, 1993).…”

Section: Initiating a Fruitful Debate And Bilateral Communicationsmentioning

confidence: 99%

How does it ‘sound’? Audiences, broadcasters, and managers on visual radio in Israel

Laor

2020

Convergence: The International Journal of Research into New Med

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In recent years, radio broadcasts on social media have extended to visual radio broadcasts (e.g. Facebook Live) that support a continuous display of viewer comments in real time. Based on 65 semi-structured in-depth interviews, this study presents for the first time the perspectives of the main actors in the visual radio scene: viewers, broadcasters, and radio executives. Findings show that broadcasters generally believe that the recent visual changes to radio, forced by the changing media environment, have an adverse impact on the radiophonic medium. In contrast, radio executives, who set policies, believe that radio must maintain a presence in the visual, viral interactive online space. For viewers, visual radio meets diverse needs, generates enjoyment, and offers the added value of interactivity and enhanced sense of activity resulting from new access to ‘behind the scenes’ of radio broadcasts. This study demonstrates how the theory of technological determinism is reflected in practice, in the radiophonic medium’s adjustments to the features of the new era – visibility, lost anonymity through increased exposure, potential for viral dissemination, and real-time responsivity – despite the fact that these features are contrary to radio’s unique fundamental features. Despite this innovative turn, all actors – executives, broadcasters, and viewers – believe that radio broadcast consumption remains dominated by the traditional in-car audio format.

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Networked technologies as emotional resources? Exploring emerging emotional cultures on social network sites such as Facebook and Hi5: a trans-cultural study

Cited by 18 publications

References 38 publications

Consumer emotional brand attachment with social media brands and social media brand equity

Consumer emotional brand attachment with social media brands and social media brand equity

Nomadic life archiving across platforms: Hyperlinked storage and compartmentalized sharing

How does it ‘sound’? Audiences, broadcasters, and managers on visual radio in Israel

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