“…Furthermore, the PCC activation is also elicited during recognition of visual and auditory materials drawn from a person's daily life. When individuals are presented with names of friends and family (Maddock, Garrett, & Buonocore, 2001), faces and voices of friends and family (Shah et al, 2001), famous faces (Leveroni et al, 2000), personal belongings (Leveroni et al, 2000;Sugiura, Shah, Zilles, & Fink, 2005), familiar places (Sugiura et al, 2005), and personal life events (Addis, Moscovitch, Crawley, & McAndrews, 2004;Levine et al, 2004), PCC activation is more pronounced than when viewing similarly constructed, but novel materials.…”