Neurocognitive Approach for Assessing Visual Engagement in Neuromarketing

Hussain, Amjid; Muhammad, Sanay; Saeed, Umar; Khan, Sheharyar; Noorani, Sadam Hussain; Ishaque, Noshina; Hashir, Muhammad

doi:10.1109/hite63532.2024.10777255

2024 Horizons of Information Technology and Engineering (HITE) 2024

DOI: 10.1109/hite63532.2024.10777255

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Neurocognitive Approach for Assessing Visual Engagement in Neuromarketing

Amjid Hussain,

Sanay Muhammad,

Umar Saeed

et al.

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Neurocognitive Approach for Assessing Visual Engagement in Neuromarketing

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