Abstract:FinTech marketing education poses unique challenges that require new research directions. The constantly-evolving nature of the industry, coupled with the need to keep pace with technological advancements, demands an innovative approach to curriculum design and evaluation. Traditional education methods may not be sufficient to prepare students for careers in FinTech marketing, emphasizing the need for a multi-dimensional evaluation framework that considers business requirements, market trends, and customer nee… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.