“…It allows an agent of this process to filter the influx of information, changing both the quantity and the quality of communication between the agents. These conclusions are back by the research conducted by the authors of this article on the characteristics of the local online media (Zvereva, 2019), online urban media sources (Vidnaya, 2016) and the psychology of informational behaviour of a denizen of the modern megapolis (Shesterina, 2019). It is, however, important to note that this research, while directly related to the topic in question, don't fully cover the functioning of the urban mediareality in modern conditions, all the while this reality is becoming just as inhabited and important as the physical, so-called objective one.…”