The readily available cationic dye 3-Br binds to DNA as was shown by UV, fluorescence and CD spectroscopy. The electronic spectra of the quinolizinium salt 3 exhibit significant bathochromic shifts and a decrease of the absorbance and emission intensity on addition of calf thymus DNA. Moreover, fluorometric titration of [poly(dCdG)] 2 with salt 3 resulted in a significant decrease of the emission intensity,