New Product Development Method Trends and Future Research

Abstract

Research on new product development (NPD) has led to tools, methods, models, and frameworks that enable researchers to develop better products. However, a comprehensive review of the methods, models and frameworks related to NPD is lacking. This literature study aims to identify research trends, methods, and frameworks used in NPD between 2010 and 2019. A systematic literature review is conducted by developing a structured research protocol. An analysis of 50 selected papers shows that research on NPD can be categorized into 15 conceptual papers, six review papers, 28 case studies, and one survey paper. This paper provides an overview of each tool and presents future research opportunities. This paper concludes that future research can be directed toward combining several methods to design products that satisfy consumer desires with shorter design times, aspects of NPD collaboration, and aspects of changing consumer preferences.

Testing Public Speaking Proficiency: Designing an Assessment Instrument for University Students

“…This study employed a research and development method to design and develop an assessment instrument that measures university students' public speaking proficiency (de Oliveira & Proença, 2019; Khannan et al, 2021). The method involved defining the need analysis, conducting a literature review, developing assessment criteria and rubrics, creating a speech prompt, designing the assessment instrument, conducting a pilot study, collecting and analyzing data, and reporting results and recommendations (Aprianoto & Haerazi, 2019;Fan & Yan, 2020;Jankowska & Zielińska, 2015).…”

Pengembangan produk resleting dengan metode quality function development

“…Namun dalam prakteknya kadangkala produsen memiliki keterbatasan terhadap konsumen yang menginginkan kebutuhan yang maksimal. Dari sinilah peran pengembangan produk baru [10] diperlukan, untuk menjembatani keinginan customer terhadap hal yang dilakukan produsen.…”

The Changing Role of Management Accounting in Product Development: Directions to Digitalization, Sustainability, and Circularity

“…Product development, including intangible products, including services as well, according to Krishnan and Ulrich [35], can be described as "the transformation of market opportunity and technology assumptions into marketable products" [34] (p. 87). New product development is expressed as a conversion of rapidly changing market opportunities into a valuable product to the customer, mostly covering particular steps in companies taken to achieve commercialization objectives [36].…”

“…Recently, considerable literature has emerged around sustainability [21,23,[36][37][38][39][40][41] and circularity [30,38] in product development. Ruffino [38] describes the method of sustainable product development in three principal areas, such as:…”