New Service Ventures – Struggling for Survival

Freiling, Jörg

doi:10.5772/37725

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The Nature Of Total Cost Of Ownership Business Models and Service-dominant Logic1

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“…The customer is involved in the supplier’s value-added process so that real co-development and co-production occurs (Johansson et al, 2003). Conversely, the supplier is integrated in the customer’s process of using the technological infrastructure (Freiling, 2012). Accordingly, high levels of customer and supplier integration are a typical feature of novel TCO solutions, and mutual resource adaptations occur.…”

Section: The Nature Of Total Cost Of Ownership Business Models and Service-dominant Logicmentioning

confidence: 99%

Exploring constrained rates of adoption of total cost of ownership models: A service-dominant logic analysis

Freiling

Dressel

2014

International Small Business Journal: Researching Entrepreneurs

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This article examines the adoption of innovative total cost of ownership business models by small and medium-sized enterprises in business-to-business markets might be constrained. Whereas prior explanatory research focuses on suppliers and customers, relatively little attention has been afforded to relational factors, and even less to the dominant logics employed in business life. This study employs the concept of a service-dominant logic that allows for consideration of the above factors within a coherent framework. Based on research propositions developed from this framework, the article contains an explorative case study approach against the background of German mechanical engineering.

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Section: The Nature Of Total Cost Of Ownership Business Models and Service-dominant Logicmentioning

confidence: 99%