News elements and editors' choices

Morton, Linda P.; Warren, John

doi:10.1016/0363-8111(92)90020-y

Cited by 48 publications

(46 citation statements)

References 3 publications

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“…However, technology is only one component of what makes this generation unique, the characteristics and values of millennials also make them different in how they respond to the different forces (Morton, 2002;Kumar & Lim, 2008;Valentine & Powers, 2013;Kim, Xiang, & Fesenmaier, 2015). Hence, applying this on tourism, these people do not travel in the same style as the older generations and marketing to them needs employing innovative methods other than the traditional ones (National Chamber Foundation, 2012; Lee, 2013;Mason, 2015;Ali, 2015).…”

mentioning

confidence: 99%

Marketing Destinations to Millennials: Examining the Compatibility between the Destination Marketing Organization Website and the Millennial Tourist Prospects

Hamed¹

2017

JoTR

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The Baby Boomer generation has been the focus of a great deal of analysis in the travel industry, the millennial generation is now surpassing this segment in garnering more attention. This study shed light on the millennials as the forthcoming tourist demand to assist the destination management organizations (DMOs) better understand their needs and expectations to address them with the right product using the right means of communication. In this perspective, the study focuses on the DMOs' websites as a main marketing tool for delivering the marketing message to the millennials. It investigates the alignment between these websites and the millennials' prospects. Results reveal that the DMOs' websites are still not ready to fulfill the millennials' expectations and that there is a significant difference between these websites and the millennials' prospects regarding the content and performance.

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mentioning

confidence: 99%

Marketing Destinations to Millennials: Examining the Compatibility between the Destination Marketing Organization Website and the Millennial Tourist Prospects

Hamed¹

2017

JoTR

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“…Further down, there are several exogenous factors demonstrating this generation's distinctive characteristics. For example, Morton (2002) highlighted generation's Y increased diversity, equality and tolerance regarding their working and personal lives. The author further asserted that "generation Y" employees value those jobs providing continuous training and development initiatives, along with equal employment opportunities for their workforce.…”

Section: Generation Ymentioning

confidence: 99%

Work Life Balance (WLB) and Flexibility in Paid Work (FPW) for “Generation Y”: A Discussion

Mitsakis

Talampekos²

2014

BMH

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For many years, the provision of WLB/FPW was offered as an incentive from HR departments to their workforce. However, in the last decade, certain demographic trends and changes in the needs and the nature of the workforce upgraded the WLB/FPW concept to a more significant factor of business growth and competitiveness. The aim of this paper is to demonstrate the need for WLB/FPW in the equation of recruitment and retention of "generation Y" employees as a vital factor of the staffing policies and strategies in the forthcoming years.

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“…Una muestra de la importancia de este aspecto lo proporciona una universidad de Estados Unidos (Morton y Warren, 1992), en cuyo caso el 72% de las noticias publicadas contienen este aspecto. Se convierte, así, en el tema más recurrente, seguido, aunque de lejos, de los acontecimientos próximos, que acaparan el 28,2% de los comunicados publicados.…”

Section: Influencia Del Temaunclassified

Características de las noticias procedentes de los departamentos de comunicación que influyen en el uso y reelaboración por parte de los periodistas

Salinas

2014

Hist. Comun. Soc.

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Resumen:Se pretende averiguar si algunos aspectos de una nota de prensa, al margen de los elementos puramente noticiosos, influyen en que sea divulgada y de qué manera. Para ello, se analiza el tema, la extensión y los protagonistas de las notas emitidas en cuatro años por la Fundación Atapuerca (Burgos, España) y su repercusión en seis periódicos. Se ha constatado, entre otras cosas, que el tema más exclusivo es el único que tiene mayores posibilidades de publicarse y con una mayor trascendencia. La extensión de la nota o la mención de un personaje relevante no influyen en la decisión del redactor.Palabras clave: relaciones públicas; comunicación externa; medios de comunicación; nota de prensa; análisis de prensa Characteristics of the stories sent by communication departments that has influence on journalists' use and modification Abstract:The aim of this research is to find out if some aspects of press releases, apart from the newsworthy characteristics, have influence on whether the text is eventually published and in which way. The subject, the extension and the main characters of all press releases sent in four years by Atapuerca Foundation (Burgos, Spain) have been collected, as well as their penetration in six newspapers. It has been proved, among other things, that the most exclusive subject is the only one that has more possibilities to appear in the press and with a better relevance. However, the mention of a famous person or the extension of the press release do not have any influence on journalists.

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News elements and editors' choices

Cited by 48 publications

References 3 publications

Marketing Destinations to Millennials: Examining the Compatibility between the Destination Marketing Organization Website and the Millennial Tourist Prospects

Marketing Destinations to Millennials: Examining the Compatibility between the Destination Marketing Organization Website and the Millennial Tourist Prospects

Work Life Balance (WLB) and Flexibility in Paid Work (FPW) for “Generation Y”: A Discussion

Características de las noticias procedentes de los departamentos de comunicación que influyen en el uso y reelaboración por parte de los periodistas

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