News Selection Within Customer Magazines

Denner, Nora; Koch, Thomas; Himmelreich, Sascha

doi:10.1080/17512786.2017.1343092

Cited by 6 publications

(7 citation statements)

References 26 publications

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“…Malthouse et al (2007) identified 39 reading experiences of journalistic magazines. Since customer magazines are also edited in a journalistic way (Denner et al, 2018;Koch et al, 2020), we assume that this comprehensive set of reading experiences could be a platform to determine how consumers connect with customer magazines.…”

Section: Gratifying Content Experiencesmentioning

confidence: 99%

“…The special nature of customer magazines as hybrids of marketing and journalism (Denner et al, 2018) suggests that the journalistic quality of the content provided may be an important determinant of the effectiveness of customer magazines deserving separate consideration. Previous research on the effectiveness of content marketing in general also points in this direction (Koob, 2021).…”

Section: The Role Of Perceived Journalistic Qualitymentioning

confidence: 99%

“…Customer magazines are organizational publications that periodically address existing and potential customers, are edited journalistically, and are usually free of charge (Koch et al, 2020). They are hybrids of marketing and journalism, intending to represent the publishing organization's interests and communicate its offerings and brand, while resembling journalistic publications in terms of content and design (Denner et al, 2018).…”

Section: Introductionmentioning

confidence: 99%

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Don't forget about customer magazines: the effects of reading experiences on customer magazine effectiveness

Koob

2023

Front. Commun.

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IntroductionContent marketing continues to gain importance in organizations' marketing mix. However, its effectiveness has received little academic attention. This is particularly true of customer magazines, which, despite increasing digitization, remain a key pillar of content marketing and account for considerable investments. Therefore, this paper examines how reading experiences affect the effectiveness of customer magazines, mediated by media engagement.MethodsBased on the uses-and-gratifications-theory and literature on sensory perception, journalistic quality, and media engagement, several hypotheses are proposed. To investigate the hypotheses, the study uses a cross-sectional survey. The dataset for the analyses consists of 1,396 consumers and is analyzed by structural equation modeling.ResultsThe results indicate that hedonically gratifying, as well as identity-enforcing content experiences and visually and haptically gratifying process experiences are associated with higher effectiveness. Media engagement mediates these effects. Experienced journalistic quality directly and positively influences customer magazine effectiveness.DiscussionThis study's findings are important to marketing communications research. In particular, the study contributes to the still limited literature on content marketing effectiveness and helps practitioners optimize customer magazines.

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Section: Gratifying Content Experiencesmentioning

confidence: 99%

Section: The Role Of Perceived Journalistic Qualitymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Don't forget about customer magazines: the effects of reading experiences on customer magazine effectiveness

Koob

2023

Front. Commun.

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“…nongovernmental organizations, unions and associations) and resemble journalistic publications in terms of content and layout. The best examples of such publications are customer magazines that are published periodically by companies to communicate with their customers and usually distributed free of charge (Denner et al, 2018; Koch et al, 2020). Brand journalism has a long tradition and can be traced back over a century (Allan, 2010).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Moreover, these publications also use journalistic language and journalistic selection criteria for their news. Denner et al (2018) compared the relevance of journalistic news factors for editors of customer magazines and for journalists. Apart from some notable differences (e.g.…”

Section: Literature Reviewmentioning

confidence: 99%

How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication

2021

Self Cite

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An increasing number of companies and other organizations publish their own news media that resemble journalistic media in terms of content, language and design. The production and distribution of these publications are often referred to as brand journalism. However, although these publications look a lot like journalistic media, they are used as strategic communication tools: They represent and legitimize an organization’s interests and aim to improve brand image, build relations with customers or increase sales. Thus, brand journalism blurs the boundaries between journalism and strategic communication. The present study focuses on brand journalists and analyses their work routines, professional role perceptions and possible role conflicts. To this end, we conducted qualitative semi-structured interviews with editors of corporate magazines. The interviewees described quite strong parallels to journalistic work routines and asserted their orientation toward journalistic norms (e.g. autonomy, unbiased reporting); however, these norms were regularly undermined when the topics covered centred on their own or their clients’ organizations. Most interviewees described large parts of their professional identity as journalistic, but were also aware that they were in a hybrid role between journalism and strategic communication. This hybrid role is associated with a range of expectations that can lead to role conflicts.

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