“…Furthermore, while the adaptation of web-based communication technologies, such as Zoom and WebEx, enhanced many companies' ability to maintain operations, these same developments reduced the importance of face-to-face business meetings, the need for business travel, and, therefore, the demand for hotels and air travel services (BBC, 2020). Notably, some of the COVID-19-related changes are expected to become permanent, with long-lasting effects on work-related conditions, societal anxiety, and the structure of personal and commercial interactions (Mahmoud et al, 2021e). The implications of these developments have been previously considered in the literature, indicating that pandemic-related lockdowns and restrictions to mobility increased consumer reliance on modern technology (Kumar, Gupta, & Srivastava, 2020;Mahmoud et al, 2021a), thus enhancing the significance of technology-based CRM.…”