“…In this study, however, capitalizing on MAXQDA 18 software embedded with the advanced computer-assisted algorithms for tokenization, sentence segmentation and word frequency techniques, we make an attempt to carry out the content analysis to obtain data on four dimensions of corporate culture. Further, previous literature on measuring corporate culture through content analysis has identified various vehicles, including annual reports of listed firms [49][50][51], 10-K filings of listed firms [52][53][54][55], earnings call transcripts [56,57], statements about core values on corporate official websites [58,59], employee reviews [60] and the like. It is worth noting that, although media coverage as a medium of content is also considered to be used for measuring corporate culture, yet media coverage, in extant literature, is mainly utilized for sentiment analysis [35][36][37][38][39] and other areas, like images and portrayals of famous people [99], and national cultural traits PLOS ONE [100].…”