No small irony: A discourse analysis of Zapiro's 2010 World Cup cartoons

Conradie, Marthinus; Brokensha, Susan; Pretorius, Marilize

doi:10.1080/10228195.2011.649777

Cited by 9 publications

(4 citation statements)

References 28 publications

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“…Irony is a crucial feature of political cartoons, but it has been almost entirely neglected in the field of multimodal cognitive studies (except for in El Refaie, 2005, andConradie et al, 2012). Unsurprisingly, given that irony is assumed to be a verbal trope, it has so far been primarily investigated in verbal corpora (Pedrazzini & Scheuer, 2019).…”

Section: Ironic Metonymiesmentioning

confidence: 99%

Emotional parliamentary lions: Evaluative metonymic complexes in editorial cartoons

Virág

2022

Intersections

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Various cognitive linguistic studies (e.g., Riad & Vaara, 2011; Riad, 2019; cf. Feng, 2017) indicate that the conceptual metonymy national building for the institutional leadership or a population can emotively frame activities and facilitate the creation of stereotypes and political attitudes. The article reconsiders this assessment by evaluating a multimodal corpus of editorial cartoons that depict the parliamentary lions that are usually personified and express emotions to voice different positions. Fifty-one editorial cartoons were retrieved from Hungarian dailies and coded according to their political topics, the related emotions they depict and the tropes (metonymy, metaphor, and irony), as well as their evaluative functions. Overall, the compression of part for the whole and member for category metonymies occurs; thus, the parliamentary lions stand for the Hungarian parliament that stands for politicians/the government or the people/the minority. These emotionally saturated metonymies cooperate with metaphorical and ironical processes by supporting the identification of those whose voice can be heard, but at the same time it also reduces the responsibility of the persons or the group hidden in the form of the lion.

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Section: Ironic Metonymiesmentioning

confidence: 99%

Emotional parliamentary lions: Evaluative metonymic complexes in editorial cartoons

Virág

2022

Intersections

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“…The ways in which irony and sarcasm introduce a gap between what is said and a different intended or underlying meaning (Kerbrat-Orecchioni 2013) has also been studied in cartoons (e.g. Groupe Mu 1978;Conradie et al 2012). The particular value of these resources resides in simultaneously quoting an opinion and taking distance from it (El Refaie 2005).…”

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confidence: 99%

Distinguishing cartoon subgenres based on a multicultural contemporary corpus

Pedrazzini

Scheuer

2018

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“…The link between irony and humor have been mainly addressed by semioticians (Groupe Mu, 1978;Pedrazzini & Scheuer, 2018, communication experts (Olson & Olson, 2004;Stewart, 2013), and linguists (Conradie et al, 2012).…”

Section: Research Agenda On Political Cartoonsmentioning

confidence: 99%

“…There are only a very few examples when irony is studied in editorial cartoons (e.g.,Burgers et al, 2012;Conradie et al, 2012;Olson & Olson, 2004;Pedrazzini & Scheuer, 2018).…”

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confidence: 99%

„Wild Democracy” – The figurative conceptualization of the Parliament in Hungarian editorial cartoons (1989 – 2019)

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The expression of the Parliament is often associated with abstract concepts such as politics, democracy, or nationhood (Kapitány & Kapitány, 2002; Szabó & Oross, 2018) when instead of the literal meaning of the ‘building’, we refer to its figurative meanings. It has already been confirmed that political cartoons are rich in figurative devices (e.g., conceptual metaphor) (i.a. El Refaie, 2009) and they serve as a suitable corpus for the investigation of the figurative meaning of the Parliament. In the case of a conceptual metaphor, for instance, the Parliament (considered as a target domain) is understood via the source domain conceptually different from the target (e.g., COLOSSEUM). In that way, certain characteristic features of the source domain are mapped onto the target domain, and we are able to interpret politics, specifically the Parliament itself as the site of real, dangerous, life-or-death physical battles. All these figurative meanings can influence how we think about politics, its processes, and actors, how we argue in the case of a political problem and how we would try to solve it. The current research aims to examine how the Hungarian Parliament is visually represented in editorial cartoons and how these visual representations – through figurative conceptual devices such as conceptual metaphors and conceptual metonymies – construct the concept of the parliament. Furthermore, the thesis discusses how these cognitive devices cooperate with ironies and cultural references (such as idioms, allusions, and national symbols) which are determinant in evaluation procedures and the creation of emotional bonds between the viewer and the cartoon. In doing so, the dissertation studies the caricaturistic representations of the Parliament in three various periods (Körösényi, 2015); thus, the investigation is longitudinal (describing thirty years since 1989) and comparative. What are the novelties of the research? First, it examines Hungarian editorial cartoons in a cognitive linguistic framework, unlike this, so far Hungarian political cartoons have been discussed by historians (e.g., Tamás, 2014). Second, although the Parliament is an important concept (Kapitány & Kapitány, 2002), its figurative meaning has not been studied so widely yet. Third, it is a multimodal investigation of conceptual processes that fits into the trend of cognitive linguistic research that focuses on the cooperation of different processes. Fourth, this research examines a large data set in context where the contextual factors are limited to three types, namely idioms, allusions, and national symbols (context types are usually not defined in such concrete ways, e.g., Charteris-Black, 2011). Fifth, the dissertation applies Extended Conceptual Metaphor Theory (ECMT) (Kövecses, 2020) in practice in a larger corpus. Sixth, it is a diachronic investigation which is rare in the field of cartoon research (e.g., Frantzich, 2013) also in cognitive research, especially in multimodal research. The main results show that 1) the representation of the Parliament is strongly linked to such conceptual procedures as conceptual metonymy and conceptual metaphor. These cognitive devices are likely to cooperate with ironies and cultural references. 2) a limited number of cognitive devices (e.g., the conceptual metonymy THE PARLIAMENT STANDS FOR THE GOVERNMENT, or the conceptual metaphor THE PARLIAMENT IS A PLACE FOR PHYSICAL CONFLICT) are recurring in the corpus during the period between 1989 and 2019. However, regarding the perspectivization, content and function of these cognitive devices, it is said that the compared periods of democracy (Körösényi, 2015) show significant differences based on the diverse preferences and distribution of the cognitive devices with specific cultural references in each era. 3) the increase of more aggressive scenes emerges from the metaphoric domain of PHYSICAL CONFLICT, which goes hand in hand with a change in the use of national symbols referring to the perceived extreme nationalist content, and political slogans which are dominated by the direct elements (literal citations, showing violence overtly). An unexpected result is the detection of a shift in communication acting in the opposite direction, according to which in linguistic changes indirect processes took place (e.g., increasing use of causal type ironies), in visual processes direct changes became predominant, so for instance, violence appeared literally. In sum, the Parliament seems a permanent phenomenon throughout the years, however, this research points to its different meanings and nuances of meaning variants. So even the stability of the meaning of such a strong national symbol can be questioned.

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No small irony: A discourse analysis of Zapiro's 2010 World Cup cartoons

Cited by 9 publications

References 28 publications

Emotional parliamentary lions: Evaluative metonymic complexes in editorial cartoons

Emotional parliamentary lions: Evaluative metonymic complexes in editorial cartoons

Distinguishing cartoon subgenres based on a multicultural contemporary corpus

„Wild Democracy” – The figurative conceptualization of the Parliament in Hungarian editorial cartoons (1989 – 2019)

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