Non-technical innovation and entrepreneurship in project-based small service firms

Abstract

This study extends the previous line of reasoning on three fronts. Firstly, centred on the nontechnical innovation, Camison and Villar-Lopez (2011) encourage research on its capabilitiesbased antecedents and performance consequences. To date, reports identifying the effects of firm capabilities, such as market-oriented competence (

Influence of Innovation Capabilities and Customer Experience on Loyalty: Empirical Study in the Egyptian Private Hospitals

“…(β = 0.193, CR (Critical Ratio) = 7.396, CR > 1.96, p = 0.000, p<0.05), is supported as it predicts that " There is a relation among non-technical innovation capability and CEX" . This result matches with Wang et al, (2020) who emphasized that, organizations that actively participate in non-technical innovation practices have a higher probability of providing customers with distinctive and superior value. The use of these novel strategies has the potential to result in enhanced the degrees of service excellence, heightened levels of customer satisfaction, and ultimately, increased levels of customer loyalty (Janjić & Rađenović, 2019).…”