Nonlinear models have recently shown interesting properties for spectral unmixing. This paper considers a generalized bilinear model recently introduced for unmixing hyperspectral images. Different algorithms are studied to estimate the parameters of this bilinear model. The positivity and sum-to-one constraints for the abundances are ensured by the proposed algorithms. The performance of the resulting unmixing strategy is evaluated via simulations conducted on synthetic and real data.Index Terms-hyperspectral imagery, spectral unmixing, bilinear model, Bayesian inference, MCMC methods, gradient descent algorithm, least square algorithm.