2020
DOI: 10.1177/2046147x20979290
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Normal is not normative: Public relations indicators from a Spanish secondary political and economic region

Abstract: The aim of this study is to analyze the state of communication in Galicia, as an example of a peripheral environment, and to determine to what extent it corresponds to the patterns indicated in different studies for the Spanish case and for the whole of Europe. A quantitative technique was used, consisting of the distribution of an online questionnaire, via e-mail, to three groups: communication officers from companies, communication managers from public institutions, and agencies offering communication and pu… Show more

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“…In addition, actions that are considered most needed in 5 years are met as a result of globalization: online communication and social media management are priority goals for diverse organizational profiles. However, the level of awareness of strategic communication is higher in the institutional sector than in the corporate sector, as its use has been linked to the development of political communication management [8].…”
Section: Proceeding Bookmentioning
confidence: 99%
“…In addition, actions that are considered most needed in 5 years are met as a result of globalization: online communication and social media management are priority goals for diverse organizational profiles. However, the level of awareness of strategic communication is higher in the institutional sector than in the corporate sector, as its use has been linked to the development of political communication management [8].…”
Section: Proceeding Bookmentioning
confidence: 99%