Normalising Hồ Chí Minh in Vietnamese cinema, 1990–2020: Ideology, popular appeal, and the market economy

Abstract

The article discusses the representation of Hồ Chí Minh in modern Vietnamese cinema from 1990 to the present. The first feature film on Hồ Chí Minh's life was produced only in 1990, 31 years after his death. Since then, 6 more films have appeared. I explore the reasons why there were no feature films about Hồ Chí Minh before 1990 and why they eventually began to appear. I address the filmmakers’ attempts to reintroduce Hồ Chí Minh, especially to younger generations who know of him only through propaganda depicting him as a celibate paragon of virtue and through viewing his embalmed body in the Mausoleum he had objected to. I argue that these cinematographic projects to promote Hồ Chí Minh to younger Vietnamese have done very little to develop, or even maintain, his personal cult, a cult that the state endeavours to exploit to (re)establish its connection to the people, to overcome a prolonged crisis of legitimacy, and to garner popular support for the continuing leadership of the Vietnamese Communist Party. The market economy and openness to the world have inevitably undermined the Hồ Chí Minh cult and ideological constructs supporting it.