Normality of the future: Trend diagnosis for strategic foresight

Liebl, Franz; Schwarz, Jan Oliver

doi:10.1016/j.futures.2009.11.017

Cited by 54 publications

(32 citation statements)

References 32 publications

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“…Graham et al (2013) refer, in the same context, to creative fictional prototypes where storytelling imagery based on science fact is used as a design tool to explore future consequences of innovations, for instance in regard to how people will interact with technology. Schwarz and Liebl (2013) have argued that SF prototypes taken from cultural products are not only valuable in terms of stimulating creativity in an organization, they are also valuable because of their potential for becoming part of the reality constructed by consumers through the processes of diffusion and normalization (Liebl & Schwarz, 2010), and thus eventually being embedded into their worlds. By emphasizing the addition of a socio-cultural perspective of SF prototypes, it is argued that socio-cultural innovation is relevant for the creation of innovative business models (Schwarz & Liebl, 2013).…”

Section: Using Cultural Products To Develop Foresightmentioning

confidence: 99%

Assessing the functions and dimensions of visualizations in foresight

Müller

Shwarz

2016

Foresight

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A central question in foresight exercises is how to communicate the derived results effectively, especially when relevant stakeholders cannot be part of the participatory foresight process itself. While visualizations appear to be a central means of communication and engagement, little is known in the context of foresight on the function and dimension of visualizations. By drawing on an empirical study this article presents a framework for using visualizations in foresight and illustrates its application by referring to a case study. The argument is made that by using a dimensional framework the effects of visualization can be leveraged for communicating foresight results and creating stronger buy-in.

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Section: Using Cultural Products To Develop Foresightmentioning

confidence: 99%

Assessing the functions and dimensions of visualizations in foresight

Müller

Shwarz

2016

Foresight

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“…Among this basic literature, the theories and thoughts of Liebl and Schwarz around the new, normalization, and paradoxes became a central point of reference (Liebl, 2000;Liebl and Schwarz, 2010). Another important point of reference was Ullrich's research on contemporary consumer culture and cue management and on new roles of liberal arts in the development and communication of products and brands (Ullrich, 2006;Ullrich, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

Visionary competence for long-term development of brands, products, and services: The trend receiver concept and its first applications at Audi

Hofmann

2015

Technological Forecasting and Social Change

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“…The terms strategic, organizational, business or corporate foresight have been used to describe futures research activities in corporations [3] or organizations. (It has been argued that these terms can be used somewhat synonymously [12]). Vecchiato and Roveda [13] use strategic foresight deliberately to emphasize the tight relationship between foresight and strategy formulation.…”

Section: Rationale and Research Purposementioning

confidence: 99%

Assessing the maturity level of foresight in Polish companies—a regional perspective

Kononiuk

Sacio-Szymańska

2015

Eur J Futures Res

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In the face of accelerated change and genuine uncertainties in the business environment as well as the need of processing and interpreting the information coming from majority of sources, foresight research in the enterprises comes into prominence. The main aim of the article is to assess foresight maturity of companies based in Podlaskie province in Poland as one of the least developed regions in Europe. The survey research is preceded by bibliometric analysis and literature review to examine current tendencies in foresight research in organisations. The conclusions drawn from the analysis of the existing works on organizational foresight are that foresight is no longer referred to only as a portfolio of methodologies through which organizations may garner a broader vision and probe the future to ascertain potential competitive landscapes but also as a human or organisational competence. Therefore, the research is based on a foresight maturity model developed by Grim (J Futur Stud 13(4):69-80, 2009). The model, besides traditionally associated foresight components such as environmental scanning, takes into consideration such aspects as leadership, collective vision building, and planning. Pilot survey research carried out among 134 production and services enterprises based in the Podlaskie region has allowed us to state that the companies are characterised by low foresight maturity levels. Hence, based on a literature review, two management concepts are suggested as means to increase the level of foresight maturity in companies.

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Normality of the future: Trend diagnosis for strategic foresight

Cited by 54 publications

References 32 publications

Assessing the functions and dimensions of visualizations in foresight

Assessing the functions and dimensions of visualizations in foresight

Visionary competence for long-term development of brands, products, and services: The trend receiver concept and its first applications at Audi

Assessing the maturity level of foresight in Polish companies—a regional perspective

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