Norwegian Internet Shopping Sites: An Application &amp; Extension of the Technology Acceptance Model

Savitskie, Katrina; Royne, Maria B.; Persinger, Elif S.; Grünhagen, Marko; Witte, Carl L.

doi:10.1080/1097198x.2007.10856455

Cited by 14 publications

(17 citation statements)

References 30 publications

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“…One key consumer characteristic is willingness to use and accept new technologies. Researchers need a framework to effectively evaluate new online phenomena; therefore, the technology acceptance model (TAM) is applicable in this context (Savitskie et al, 2007). The TAM model derived from the Theory of Reasoned Action by Fishbein and Ajzen (1975) and has received considerable support from many researchers (e.g.…”

Section: Introductionmentioning

confidence: 99%

Using the technology acceptance model to evaluate user attitude and intention of use for online games

Zhu

Lin²,

Hsu

2012

Total Quality Management & Business Excellence

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Most domestic online games are foreign games authorised for distribution in Taiwan. Thus, domestic distributors do not have the right to change the design of games. All that they can do is provide sufficient support and improve service quality, system quality (SQ), and information content to online game players. Many empirical studies have pointed to the technology acceptance model (TAM) to explain whether users accept a new information technology. Therefore, this study adopted TAM to investigate external factors that affect gamer acceptance of online games and used SQ, information quality, and service-provider characteristics (SPCs) as external variables. In the aspect of perceptions, SQ was found to have positive effects on perceived ease of use and perceived usefulness. SPCs had positive effects on perceived usefulness and perceived trust. The research finding in the relationship between user perception and attitude and intention was consistent with the TAM suggestion; i.e. perceived ease of use had positive effects on perceived usefulness and user attitude, and perceived usefulness had positive effect on user attitude. Finally, user perceived trust and attitude positively correlated with user intention of use.

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Section: Introductionmentioning

confidence: 99%

Using the technology acceptance model to evaluate user attitude and intention of use for online games

Zhu

Lin²,

Hsu

2012

Total Quality Management & Business Excellence

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“…The study showed that Cultural adaptation had a significant effect on the Perceived ease of use of the Web site, and that the remaining constructs in the TAM, Perceived usefulness and Perceived ease of use, were positively related to the Attitude toward using the Web site and ultimately the Behavioral intention to use the Web site. Savitskie, Royne, Persinger, Grunhagen, and Witte (2007) modified the TAM and added two constructs that were posited to influence the perceived usefulness of an e-commerce Web site. The authors added a construct Computer affinity to represent a user's attitude toward using computers.…”

Section: Related Workmentioning

confidence: 99%

Senior Citizens and E-commerce Websites: The Role of Perceived Usefulness, Perceived Ease of Use, and Web Site Usability

Smith

2008

InformingSciJ

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Many companies now actively use the Web as a key marketing and sales vehicle for their goods or services. To be successful, e-commerce Web sites must be useful, easy to use, easy to navigate, and easy to understand -measures of the Technology Acceptance Model's (TAM) variables Perceived Usefulness and Perceived Ease of Use. Although many studies have used the model to better understand e-commerce, the problem is that they have ignored one very important external variable -the effects that an aging population may have on the usability the Internet and of ecommerce Web sites. As people age, they begin to experience problems with their vision, their hearing, cognitive functions, and their mobility. It was posited that the TAM and its variables of perceived ease of use and perceived usefulness, influenced by the product and services offered by the Web site, the usability of the Web site, and the senior's ability to use the Internet, determine a senior's attitude toward and behavioral intention to use e-commerce Web sites. It was found that the research model accurately reflects the effects of the aging process and that the perceived usefulness of e-commerce Web sites positively and significantly influenced a senior's attitude toward using and intention to use the Web sites. It was also found that a Web site's usability positively and significantly influenced the perceived ease of use of e-commerce Web sites.

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“…Savitskie, Royne, Persinger, Grunhagen, and Witte (2007) propose that ''individuals with higher levels of affinity with the computer (i.e., are more attached to their computer) are likely to find related situations and experiences (online shopping) more relevant and interesting'' (p. 60), and their empirical findings provide support for this hypothesis. That is, those with higher levels of attachment to technology would engage in more information search on the Internet and find this process enjoyable.…”

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confidence: 76%

Consumers' Online Information Search: Gen Yers' Finding Needles in the Internet Haystack

Maity

Hsu

Pelton

2012

Journal of Marketing Channels

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There exists a paucity of research attention afforded to understanding consumer information search behavior on the Internet, vis-a-vis existing information search models such as an interactive, consumer experience in the offline realm. Thus, the present study investigates whether the factors inculcated within traditional cognitive processing models remain significant in the online information setting. Grounded in the contributions of Punj and Staelin (1983) and Srinivasan and Ratchford (1991) in the context of offline information search, this study proffers an empirical model of consumer online information. The empirical findings reveal that Perceived Risk and Perceived Cost do not significantly contribute to the consumer online information Search Effort. Rather, both of these conventional antecedents and Enjoyment significantly impact the satisfaction of young consumers' online information search endeavors. We recommend further studies to examine consumer information search behavior in other contexts (e.g., mobile phones) across countries. to a great extent due to the Internet's role as a powerful information search vehicle (e.g., Rowley, 2000) and its information-intensive nature (Bakos, 1997;Ward & Ostrom, 2003). Although consumer information search has been investigated over the past decades, consumers' experiential factors affecting information search in the online context, especially with respect to its comparability to offline attempts, calls for greater research attention. In fact, Cheung, Chan, and Limayem (2005) suggest that further conceptual understanding on the significant differences between offline and online consumer behaviors is needed. The majority of recent online consumer behavior studies investigate issues that include website-specific factors that affect consumer information search and e-

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Norwegian Internet Shopping Sites: An Application & Extension of the Technology Acceptance Model

Cited by 14 publications

References 30 publications

Using the technology acceptance model to evaluate user attitude and intention of use for online games

Using the technology acceptance model to evaluate user attitude and intention of use for online games

Senior Citizens and E-commerce Websites: The Role of Perceived Usefulness, Perceived Ease of Use, and Web Site Usability

Consumers' Online Information Search: Gen Yers' Finding Needles in the Internet Haystack

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