2018
DOI: 10.1142/s1363919618500366
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Not So Similar After All: Exploring the Diversity of Strategic Orientations for Innovation

Abstract: Innovation has gained growing attention in the strategic management field, and — as a strategic orientation — it has been predominantly considered as a homogenous class of differentiated strategic mindsets. This contribution aims at distinguishing different sub-typologies of innovation strategies and validating their profiles and consistency. It explores approaches discussed in the mainstream literature as well as the possibility that other orientations could exist. A cluster analysis outlines four strategic o… Show more

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Cited by 4 publications
(3 citation statements)
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“…The methodological choice of following Freeman and Soete can be explained by the following: this typology establishes different degrees of innovation, allowing a better classification of the companies (Denicolai et al , 2018), and the typology adds to the analysis of the interrelationships that companies have with the national and sectorial system of innovation, which is relevant for the sector investigated in this research (Marin et al , 2015).…”
Section: Methodsmentioning
confidence: 99%
“…The methodological choice of following Freeman and Soete can be explained by the following: this typology establishes different degrees of innovation, allowing a better classification of the companies (Denicolai et al , 2018), and the typology adds to the analysis of the interrelationships that companies have with the national and sectorial system of innovation, which is relevant for the sector investigated in this research (Marin et al , 2015).…”
Section: Methodsmentioning
confidence: 99%
“…Orientación estratégica a la innovación La OEI, como uno de los enfoques de la orientación estratégica organizacional, se orienta en introducir y mejorar los bienes y servicios producidos, así como los procesos productivos y organizativos para la generación de ventajas competitivas (Chou y Yang, 2011;Denicolai et al, 2018;Dogan, 2017;Chatzopoulou et al, 2022;Hakala, 2011;Gatignon y Xuereb, 2006;Kumar et al, 2012;Naranjo-Valencia et al, 2011;Yousaf et al, 2020;Mutlu y Sürer, 2016;Adams et al, 2019).…”
Section: Marco Teórico O Referencialunclassified
“…As far as a meso-perspective is concerned, a central stream of research interest has focused on exploring how innovation expands beyond companies' boundaries to their supply and value chains. Indeed, innovation strategies are characterised by their value chain structures, which is a key part of a business model (Denicolai et al, 2018). Thus, when companies innovate their business model, usually they need to look outside for receiving support from other organisations; particularly in their supply and value chains, in terms of new resources, capabilities, and know-how (Aarikka-Stenroos et al, 2014).…”
Section: Meso-perspective: Innovating Supply and Value Chains For Cir...mentioning
confidence: 99%