Notes From the Editors – Leveraging Effective Altruism: CSR Communication That Pays It Forward

Abstract

To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity." -Mihaly Csikszentmihaly Welcome to an IJBC Focus Issue About CSR Communication We welcome you to this focus issue on Corporate and Social Responsibility (CSR) communication. We are especially glad to present this topic issue due to its articles' high quality of scholarship and relevance for IJBC's mission to be a boundary spanning, global community of ethical scholars who advance workplace communication through rigorous research (J. Mayfield & Mayfield, 2023a). CSR provides a touchstone in business ethics studies, and the Responsible Research in Business and Management group (Academy of Management) has embedded it into its vision of "To imagine a world where business or management research is used widely in practice by business organizations to improve the lives of people in our societies" (personal correspondence, December 21, 2023). This priority reflects stakeholder theory where an organization has a purpose to generate value for all stakeholders, not just shareholders (Freeman & Dmytriyev, 2017).As business/organizational communication scholars, we have made impressive strides and can achieve much more in advancing effective altruism-the power of research to leverage positive social change (Kassirer et al., 2023). Adopting the lens that communication co-creates organizational reality (Putnam & Nicotera, 2009), this collection of articles celebrates the progress forged by global scholars who explicitly investigate CSR communication and its links to social action (Hua, 2020;Morrison,