People are getting more and more used to consume a digital, online content. Many outlets switched to online publication or at least increased their online presence. Besides, online publication is not the only domain of publishing houses. Many different organisations and companies-including those from area of agriculture and rural development-provide online content in form of articles. Importance of semantic web is growing constantly. Together with metadata descriptions, it is necessary for all the current search engines, smart assistants and AI technologies. Public standards and open source software can significantly speed up development and reduce costs when it comes to the Internet and World Wide Web. The paper provides overview of an updated methodology for creation, storage and presentation of online information content in World Wide Web environment. The latest research was focused mainly on presentation and semantics. The whole research process is established as well as the final formulation of the methodology.