2017
DOI: 10.17559/tv-20150807185156
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NPD in small manufacturing enterprises in Serbia

Abstract: Professional paperNew product development in small manufacturing enterprises on the territory of Serbia was investigated on a representative sample of micro and small enterprises covering a broad range of businesses. It was found that market pull was the prevalent strategy for new product development, which was characterized by close collaboration with customers from the idea to the final product including the R&D activities. Besides customers, the main sources of ideas were competitors and trade fairs or exhi… Show more

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Cited by 4 publications
(1 citation statement)
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“…The company's ability to incorporate external and internal knowledge, tacit or explicit, is an asset for a successful strategy [57,103,104,107]. For Vorkapić et al [113], sources of ideas for the development of new products and services can be competitors, customers, employees, participation in fairs, or exhibitions.…”
Section: Risks Linked To Lack Of Innovation In Businessmentioning
confidence: 99%
“…The company's ability to incorporate external and internal knowledge, tacit or explicit, is an asset for a successful strategy [57,103,104,107]. For Vorkapić et al [113], sources of ideas for the development of new products and services can be competitors, customers, employees, participation in fairs, or exhibitions.…”
Section: Risks Linked To Lack Of Innovation In Businessmentioning
confidence: 99%