NUMEXCO: A Text Mining Approach to Thematic Analysis of a Philosophical Corpus

Forest, Dominic; Meunier, Jean-Guy

doi:10.16995/dscn.247

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…It is true that for each reader, there is a personal interpretative path. Nevertheless, the use of classification methods in the software gives some “objective” orientation to the analysis and makes the implementation of classifications much easier (Forest and Meunier, 2005). Finally, like the previous step, the reliability of the coding process was verified by a double coding process.…”

Section: Methodsmentioning

confidence: 99%

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“Dear diary … the covid-19 is turning us into hybrids”: exploring consumers’ hybridity facets during the pandemic

Masmoudi

Jmour²,

ElAoud³

2022

JCM

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Purpose This study aims to examine different levels of consumer’s hybridity, which is gaining popularity during the current COVID-19 pandemic. Design/methodology/approach A qualitative approach was adopted using two main data collection methods: netnography and semistructured interviews. Three main communities and 20 semistructured interviews with hybrid consumers were performed to fully understand new levels of consumers’ bipolarity. Thematic analysis was used to identify groups representing different facets of new hybridity. Similarity index and co-occurrences (Jaccard coefficient) were interpreted through QDA Miner software. Findings Four main facets of consumers’ hybridity were highlighted during the current COVID-19 pandemic: “up vs down,” “utilitarian vs hedonic,” “impulsive vs planned” and “responsible vs irresponsible.” Practical implications These findings have practical implications for marketing managers seeking to design and to improve their branding strategies and their positioning. Businesses usually offer a coherent mix targeted to specific consumers. However, these results show that providing and highlighting some contradictions in their offerings may be interesting for consumers who are trying to cope with this pandemic. Originality/value The study extends the contemporary consumer literature by investigating paradoxical behaviors that are still fertile. The marketing literature examines consumers’ profiles as a homogeneous concept without allowing for contradictions in consumers’ preferences. Additionally, this study recognizes important changes in consumer behavior elicited by COVID-19 pandemic. It fills that research gap by examining not only “up vs down” hybridity but new levels of hybridity as well.

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Section: Methodsmentioning

confidence: 99%

“…Thematic analysis using QDA Miner software was adopted instead of data mining because it allowed discovering and identifying the relations between different themes making the corpus consistent and intelligible (Forest and Meunier, 2005). It is true that for each reader, there is a personal interpretative path.…”

Section: The Semistructured Interviewsmentioning

confidence: 99%

“Dear diary … the covid-19 is turning us into hybrids”: exploring consumers’ hybridity facets during the pandemic

Masmoudi

Jmour²,

ElAoud³

2022

JCM

View full text Add to dashboard Cite

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Methodological Use of Digital Techniques in History of Philosophy Studies

ÇELEBİ

2023

Kaygı

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Günümüzdeki bilgi teknolojisi, beşerî bilimlere yönelik araştırmaların verimliliğini arttırırken, bu alandaki teknolojiler, belirli bir konuyu veya belgeyi otomatik olarak analiz etmek, diğer fikirlerle bağlantıları kolaylaştırmak ve tarih anlayışına farklı bir bakış açısı getirmek için kullanılabilmektedir. Bu anlamda yaşadığımız çağda dijitalleşme ve dijital verilerin kullanımı bilimsel yöntem üzerine büyük etkilerde bulunmakta ve araştırmacılar bilgi edinmek için geleneksel yöntemlere alternatif olarak dijital verilere odaklanmaktadır. Günümüzdeki felsefe tarihi araştırmaları tıpkı diğer sosyal bilimler alanlarında olduğu gibi söz konusu dijital tekniklerden yararlanmakta ve alana yeni bakış açıları getirmektedir. Yapılan bu çalışmada dijital beşerî bilimlerin, felsefe tarihi araştırmalarında kullanılabilecek yeni dijital metotların, tekniklerin ve araçların ve Türkiye’de yapılabilecek araştırmalara yeni bir ufuk açması için yapılmış olan belli başlı dijital felsefe tarihi projelerinin tanıtılması amaçlanmaktadır.

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NUMEXCO: A Text Mining Approach to Thematic Analysis of a Philosophical Corpus

Cited by 2 publications

References 6 publications

“Dear diary … the covid-19 is turning us into hybrids”: exploring consumers’ hybridity facets during the pandemic

“Dear diary … the covid-19 is turning us into hybrids”: exploring consumers’ hybridity facets during the pandemic

Methodological Use of Digital Techniques in History of Philosophy Studies

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