O Peso do Discurso: A Representação da Mulher Plus Size em Campanhas Publicitárias de Lingerie no Brasil

Scussel, Fernanda; Dellagnelo, Eloíse Helena Livramento

doi:10.5585/bmj.v17i6.3887

Cited by 4 publications

(8 citation statements)

References 11 publications

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“…Van Dijk is one of the most prominent CDA scholars, along with Fairclough, Kress, Van Leeuwen and Wodak (Del-Teso-Craviotto, 2019). The literature in Brazil on CDA deals mainly with Fairclough´s CDA approach (Onuma, 2020;Salles & Dellagnelo, 2019;Scussel & Dellagnelo, 2018;Tonelli, Borges, Brito & Zambalde, 2018;Valadares, Alcântara, Boas & Emmendoerfer, 2017). In this paper, we focus on Van Dijk's contribution, since we understand the Fairclough´s contribution is already well known.…”

Section: Discourse Ideology Racism and Immigration: The Socio-cogniti...mentioning

confidence: 99%

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Racism against immigrants in Brazil: a critical analysis of employers' discourse

Antunes

Neto

2023

ReA UFSM

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Objective: This article investigates the discursive representations related to racism of Brazilian employers and human resource managers on hired immigrant workers. Theoretical framework: The socio-cognitive theory proposed by Van Dijk is presented together with studies on discursive representations of immigrants. Methodology: The qualitative research used semi-structured interviews with 12 employers in the cities of São Paulo, Belo Horizonte and Porto Alegre. Data analysis was based on critical discourse analysis (CDA), on Van Dijk's socio cognitive approach. Results: The research showed that the employers' discourse is based on the assumptions that the immigrant workers: i) are more efficient than Brazilians; ii) subject themselves to any kind of work; iii) are destined for unqualified and hard work; iv) threaten Brazilians (different cultural identities; different community values; may be criminals; are disease spreaders); and v) are an economic burden. The Brazilian employer´s discourse maintains and perpetuates all the characteristics of the racist ideology and makes it difficult for immigrants to enter the Brazilian labour market, forging domination practices that favour social inequality. Originality: This study contributes to broaden the CDA scope of analysis when investigating employers and immigrants. It also dialogues and contributes to the literature in Brazil on CDA by specifically adopting Van Dijk's socio cognitive approach instead of the more adopted Fairclough perspective.

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Section: Discourse Ideology Racism and Immigration: The Socio-cogniti...mentioning

confidence: 99%

“…By specifically adopting Van Dijk's socio cognitive approach, it contributes to a gap in the literature in Brazil that deals mainly with Fairclough´s CDA approach (Onuma, 2020;Salles & Dellagnelo, 2019;Scussel & Dellagnelo, 2018;Tonelli, Borges, Brito & Zambalde, 2018;Valadares, Alcântara, Boas & Emmendoerfer, 2017).…”

Section: Introductionmentioning

confidence: 99%

Racism against immigrants in Brazil: a critical analysis of employers' discourse

Antunes

Neto

2023

ReA UFSM

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“…However, Schoenberger, Kim, and Johnson (2019) warn about digital alterations in photos and advertisements featuring plus-size models, compromising their authenticity and decreasing purchase intent. Using critical discourse analysis, Scussel and Dellagnelo (2018) found a positive image of the fat woman in lingerie media without the expression plus-size. It contributes to the inclusive character of women, portrayed with their bodies in their entirety, as well-resolved, independent, secure, and confident women treated as equal before other bodies (Scussel & Dellagnelo, 2018).…”

Section: Plus-size In the Mediamentioning

confidence: 99%

Consumption of plus-size clothing: a systematic review

Paula,

Ferreira,

Christino

2023

ReA UFSM

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Purpose: The consumption of plus-size clothing is part of a growing market, but it is always surrounded by cloudy issues, such as the lack of a precise direction when it comes to producing and selling these garments and the prejudice surrounding the various areas of the fat body. Employing a systematic review, this paper aims to understand the consumption of plus-size clothing through an in-depth analysis of studies published in various areas on the subject. Design/Methodology/Approach: A systematic review was conducted in the WEB OF SCIENCE and SCOPUS databases, and 35 pertinent articles published up to the year 2020 were identified, read and analyzed in detail in this paper. Findings: The articles originated three thematic categories: Plus-size Consumption, which deals with consumer experience with the industry; Plus-size in the Media, which addresses aspects of advertising and plus-size models; Plus-size Identity, which covers identity formation and social influences. Research Limitations/Implications: Fourteen theoretical gaps were pointed out to be worked on by future studies, comprising online retailing, identity, demographic, contextual, methodological, cultural, and social issues. Originality/value: The present study represents pioneering work in the field of research on plus-size clothing, and, to the best of our knowledge, it is the first of its kind to conduct a comprehensive and systematic analysis of studies published in various areas related to this topic. While the plus-size apparel and retail market remain shrouded in nebulous issues, this research stands out as a valuable contribution by providing profound insights into consumption in this segment. Moreover, by identifying theoretical gaps and offering suggestions for future research, the study promotes advancements in knowledge and understanding of this emerging area. Its academic significance and potential impact on the industry make it crucial to developing more informed and inclusive strategies for the plus-size fashion sector.

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“…Para compreendermos a construção da imagem pública que compõe as performances das influenciadoras de moda plus size no Instagram, foram observados os elementos interacionais em seus perfis que remetiam aos componentes de um equipamento expressivo, conforme estabelecidos por Goffman (2014): o cenário, a aparência e a maneira. Foram levadas em consideração as particularidades dos ambientes digitais ao longo da observação não participante, assim como a complexidade de tratar uma temática que ainda é alvo de preconceito e discriminação, como a moda plus size (SCUSSEL; DELLAGNELO, 2018;SILVA, 2015).…”

Section: A Imagem Pública Que Compõe As Performances Das Influenciado...unclassified

As performances de influenciadoras digitais de moda plus size na plataforma digital Instagram

Ribeiro¹,

Matos²

2022

dObra[s]

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Este trabalho visa discutir os elementos que permeiam as performances de influenciadoras de moda plus size na plataforma digital Instagram. Para tal, aplica conceitos da Teoria Dramatúrgica proposta por Erving Goffman, levando em consideração tanto a complexidade da relação entre a moda e os corpos gordos quanto as particularidades que envolvem as interações sociais ocorridas em ambientes digitais. Foi realizada a observação não participante com três dos principais perfis de influenciadoras digitais de moda plus size brasileiras no Instagram: Thais Carla, Letticia Munniz e Ju Romano. A partir do exame dos dados, duas categorias de análise foram propostas: (1) A imagem pública que compõe as performances de influenciadoras digitais de moda plus size no Instagram e (2) As dinâmicas interacionais associadas às performances de influenciadoras digitais de moda plus size com suas seguidoras no Instagram. Concluímos que, por meio das performances exercidas, as influenciadoras transmitem para as suas seguidoras uma imagem de autoaceitação corporal, adotam estratégias que gerenciam suas interações com o intuito de preservar suas imagens públicas pessoais, mantêm a credibilidade e o sentido de representatividade perante as seguidoras e usam a moda como instrumento de ruptura de paradigmas opressores em relação ao corpo gordo.

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O Peso do Discurso: A Representação da Mulher Plus Size em Campanhas Publicitárias de Lingerie no Brasil

Cited by 4 publications

References 11 publications

Racism against immigrants in Brazil: a critical analysis of employers' discourse

Racism against immigrants in Brazil: a critical analysis of employers' discourse

Consumption of plus-size clothing: a systematic review

As performances de influenciadoras digitais de moda plus size na plataforma digital Instagram

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