O Que É Necessário Para Se Fazer Uma Fotografia: Percepções De Estudantes Do 5º Ano Do Ensino Fundamental

Abstract

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The Influence of COVID-19 on Online Sales in the Wine Sector: A Portuguese Case Study

“…The 25% increase in the purchase recurrence rate by consumers aged between 16 and 45 years is also evident (Eurostat -Statistics Explained, 2021;SAPO, 2021). In the wine market, the percentage of consumers buying online increased by 7% in 2020, a significant increase for this market (Martins, 2021). The pandemic accelerated the sale of alcoholic beverages in e-commerce and increased consumer engagement (Hora & Lanari, 2020).…”

“…However, currently only approximately 19% of persons in Portugal aged between 16 and 74 years shopped online for food or beverages (INE, 2020). Although the data indicated that in 2020 the percentage of consumers who purchased wine online was 7%, compared to 5% in 2019 (Martins, 2021), even though this is a small percentage of all online sales, it is significant and should be taken into account by businesses integrated into the wine sector. The data indicates that online sales are gaining more and more importance in consumer behaviour.…”

“…The category of sparkling wines, port, and rosé wines showed a decrease in sales during the pandemic (Pinto, 2021). In 2018, 2019, and 2020 there was a 40% increase in online wine sales in Portugal (Martins, 2021). Despite the increases described above and 2.3% increase in direct purchases on wine websites, as well as 6% on other platforms, people in Portugal remain somewhat reluctant to purchase wine online (Pinto, 2021).…”