Abstract.In this work we present a study of the Dalitz decay φ → ηe + e − , with η → π 0 π 0 π 0 , performed using 1.7 fb −1 of e + e − collisions collected at KLOE in the 2004-2005 data taking period.The resulting branching fraction is: BR( φ → ηe + e − ) = (1.059 ± 0.007(stat.) ± 0.038(norm.)) × 10 −4 . We have also studied the invariant mass of the dilepton system, extracting the slope of the transition form factor: b φη = (1.17 ± 0.10) GeV −2 . The φ → π 0 e + e − rare decay is also being studied using the same data sample. The branching ratio will be measured, with a consistent reduction of the actual total uncertainty. The double off shell π 0 Transition Form Factor will also be measured for the first time in the time-like region, with the momentum transfer given by the e + e − invariant mass.