We study the pointwise supremum of convex integral functionalswhere f : Ω × R → R is a proper normal convex integrand, γ is a proper convex function on the set of probability measures absolutely continuous w.r.t. P, and the supremum is taken over all such measures. We give a pair of upper and lower bounds for the conjugate of I f,γ as direct sums of a common regular part and respective singular parts; they coincide when dom(γ) = {P} as Rockafellar's classical result, while both inequalities can generally be strict. We then investigate when the conjugate eliminates the singular measures, which a fortiori yields the equality in bounds, and its relation to other finer regularity properties of the original functional and of the conjugate.