On How to be Liked in First Encounters: The Effects of Agentic and Communal Behaviors on Popularity and Unique Liking

Abstract

When meeting others for the first time, how should one behave in order to be liked? We investigated the effects of agentic and communal behaviors on two forms of being liked, popularity (being generally liked by others) and unique liking (being uniquely liked by specific interaction partners). In a round-robin study, 139 unacquainted German adults had dyadic conversations and provided liking ratings afterwards. The conversations were recorded on video, and four agentic behaviors (leading, dominant, confident, boastful) and four communal behaviors (polite, benevolent, warm, friendly) were each rated by trained observers. Participants who generally showed agentic and communal behavior were also generally liked (popularity). When participants’ level of communal, but not their agentic, behavior exceeded their personal standards during an interaction, they were particularly well-liked by the respective interaction partner (unique liking). The behavioral predictors of being liked thus differ, depending on whether one focuses on popularity or unique liking.