“…Ambiguity, in turn, is related to the lack of knowledge of the environment, in terms of variables and relations among them. Ambiguity and, sometimes, complexity are frequently denoted unforeseeable uncertainties, and some authors refer to them as unknown-unknowns (unk-unk) (e.g., Pich et al, 2002;and Sommer & Loch, 2004). The development of a new technology is frequently characterized by these three kinds of features, namely uncertainty, ambiguity, and complexity.…”