One Individual, Two Identities: Frame Switching among Biculturals

Luna, David; Ringberg, Torsten; Peracchio, Laura A.

doi:10.1086/586914

Cited by 197 publications

(144 citation statements)

References 38 publications

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“…Among biculturals, exposure to words in a particular language activates the mental frames of the culture with which that language is associated. A growing body of work demonstrates that bicultural individuals think differently when they speak different languages (Chen & Bond, 2010;Luna, et al, 2008;Ogunnaike, Dunham, & Banaji, 2010;Pavlenko, 2005 Another important consequence of globalization is the creation of a global consumer culture and a large group of consumers for whom a cosmopolitan identity constitutes an important part of their self-concept (Alden, et al, 1999;Grinstein & Wathieu, 2012). Whereas much literature in this area focuses on individual differences and conceptualizes global and local consumer culture as the opposite ends of a single bipolar continuum, identification with a local culture and identification with a global culture are best understood as separate processes that are at least partially independent (Steenkamp & de Jong, 2010).…”

Section: Illustrating the Salience Principle: English And Global Consmentioning

confidence: 99%

Identity-based consumer behavior

Reed

Forehand

Puntoni

et al. 2012

International Journal of Research in Marketing

461

345

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Although the influence of identity on consumer behavior has been documented in many streams of literature, the absence of a consistent definition of identity and of generally accepted principles regarding the drivers of identity-based behavior complicates comparisons across these literatures. To resolve that problem, we propose a simple but inclusive definition of identity. Identity can be defined as any category label with which a consumer selfassociates that is amenable to a clear picture of what a person in that category looks like, thinks, feels and does. Building from this definition, we propose the following five basic principles that can help researchers model the process of identity formation and expression:(1) Identity Salience: identity processing increases when the identity is an active component of the self; (2) Identity Association: the non-conscious association of stimuli with a positive and salient identity improves a person's response to the stimuli; (3) Identity Relevance: the deliberative evaluation of identity-linked stimuli depends on how diagnostic the identity is in the relevant domain; (4) Identity Verification: individuals monitor their own behaviors to manage and reinforce their identities; and (5) Identity Conflict: identity-linked behaviors help consumers manage the relative prominence of multiple identities. To illustrate the potential usefulness of these principles for guiding identity research, we discuss new avenues for identity research and explain how these principles could help guide investigations into these areas.

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Section: Illustrating the Salience Principle: English And Global Consmentioning

confidence: 99%

Identity-based consumer behavior

Reed

Forehand

Puntoni

et al. 2012

International Journal of Research in Marketing

461

345

View full text Add to dashboard Cite

show abstract

“…Furthermore, individuals who are bilingual and bicultural in their ability to navigate institutional environments are more likely to pursue entrepreneurial activity, often as transnational entrepreneurs (Light et al 2002). A small but growing body of research (e.g., Luna et al 2008;Brown and Sachdev 2009;Alvarez et al 2017) examines the impact of bilingualism (2014), Neeley and Dumas (2015) Language in International Business: A Review and Agenda… 827 on individual outcomes, such as self-sufficiency or perceived vitality. Other research studies the adverse impact of the lack of native English-language skills.…”

Section: Individual Level Perspectivesmentioning

confidence: 99%

Language in International Business: A Review and Agenda for Future Research

2017

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A fast growing number of studies demonstrates that language diversity influences almost all management decisions in modern multinational corporations. Whereas no doubt remains about the practical importance of language, the empirical investigation and theoretical conceptualization of its complex and multifaceted effects still presents a substantial challenge. To summarize and evaluate the current state of the literature in a coherent picture informing future research, we systematically review 264 articles on language in international business. We scrutinize the geographic distributions of data, evaluate the field's achievements to date in terms of theories and methodologies, and summarize core findings by individual, group, firm, and country levels of analysis. For each of these dimensions, we then put forward a future research agenda. We encourage scholars to transcend disciplinary boundaries and to draw on, integrate, and test a variety of theories from disciplines such as psychology, linguistics, and neuroscience to gain a more profound understanding of language in international business. We advocate more multi-level studies and cross-national research collaborations and suggest greater attention to potential new data sources and means of analysis.

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“…On the one hand, it has been argued that migration is a stressful experience that may disrupt family relationships (Phalet and Schönpflug 2001). Children of immigrants are in a special position in which they have to balance between the culture of their parents and the culture of the society in which they live (Luna, Peracchio, and Ringberg 2008). Empirical research suggests that this bicultural position increases the frequency and intensity of parent-child conflicts (Giguère, Lalonde, and Lou 2010;Lou, Lalonde, and Giguère 2012).…”

Section: Hypothesesmentioning

confidence: 99%