«You take delight not in a city’s seven or seventy wonders, but in the answer it gives to a question of yours». Those are the words used by Italo Calvino in his book “Invisible Cities” to give us a key aspect of a city, and it is from this consideration that this research work starts. In particular, the aim is to study and develop innovative solutions that guarantee value for the territory and for the cultural and landscape assets that insist on it. At the same time, such innovative solutions should be able to make the answers, connected to these resources, “tailored” to the user who requested it. For this reason, an architecture will be described, which allows content generating actors and users to operate by means of a broker-platform. Through this platform, it is possible to search a content within a Knowledge Base and, through the automatic orchestration of services, to activate in a controlled way the access and fruition of the information contained in it.