Online Brand Attachment, Experience, and Sales Promotion Leads to Purchase Intention: Moderating Role of Online Brand Trust
Saqib Mehmood,
Madiha Hamid
Abstract:This research examines the impact of online brand experience on online brand trust and online repurchase intention. Additionally, the study tests whether online brand attachment moderates these inluences. The study provides insights for online retail store managers to focus on improving the online experience for their customers to promote online brand trust and online repurchase intentions. This quantitative research, conducted as a cross-sectional study, investigates the dynamics of online consumer behaviou… Show more
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